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Electronic Business 2nd Ed
Online retailing continues to grow at a staggering rate. In the UK alone, internet sales rose by 50 per cent year-on-year in the last three months of 2007 (source: Capgemini), and of those with internet access in the UK, 97 per cent have made at least one online purchase (source: Nielsen Global Survey). IT professionals are playing an increasingly
pivotal role in shaping this new business landscape, and the success of many business ventures, is growing ever-more dependent on their skills and knowledge. Electronic Business supports all of those with a stake in e-business or e-commerce by providing a solid grounding in the main functions. It is invaluable to anybody setting up a new business or managing an existing business, studying IT or Business Studies, taking an MBA, or managing the delivery of an IT service to an e-business customer.
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