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Production for Graphic Designers 4th Edition
Computer technology has completely revolutionized the work of graphic designers, printers, and print production professionals. To keep pace with these far-reaching changes, Production for Graphic Designers is set firmly in the digital age. This revised fourth edition embraces all the new and emerging technologies in graphics and print production,
comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand colour printing. It also covers new workflows and spells out the many acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the Internet. There are also addtional feature spreads on key graphic designers such as Bruce Mau, Paul Rand, Chris Ware and Pentagram.
Contents:
1. Introduction
Some history
Getting startes: studio equipment
2. Text and Type
Type
Text
Typesetting systems
Summary
3.Illustration
Line and tone
Color
Choosing and preparing illustrations
Summary
4. Computers and their peripherials
Hardware and softwrae
Choosing a system
Summary
5. Prepress
Layout
Digital make-up
Repro
Summary
6.On Press
Paper
Inks
Selecting your supplier
Printing processes
Finishing
Summary
7. Digital Design
What is the internet?
How to get started
Email
Newsgroups
World Wide Web (WWW)
Designs for a small screen
Summary
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