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Getting More Visitors to Your Website in 90 Minutes
This is another in the In Ninety Minutes series, which offers readers a comprehensive but easily readable and digestible text covering a specific topic in an hour and a half of study. How do you promote your website? If you build it, people won't necessarily come. Promotion is one of the most important tasks of today's marketing professionals. In
90 minutes, this book will show you how search engines rank your site against competitors and how you can tweak your web code to get one step ahead of them. Topics include the following: an overview of search engines and how they work; adding meta tags to your site; streamlining your HTML code - stripping out the dead wood; validating your HTML and CSS code; finding the right keywords and adding content of value; optimising your site for your chosen keywords; getting links to your site; tracking your effectiveness through web statistics; and, offline promotion. Having a website with no visitors is like having a high street shop with no one walking in through the door. By optimising the range and quality of your products or services, special offers, inducements, lures, special events and creditable endorsements, both shops and websites can draw in the visitors. This book shows you how to create real interest and profit in your website.
Contents:
Overview of search engines
Content is king
Finding the right keywords
Adding meta tabs to your site
Streamling your HTML code
Optimising your site for keywords
Building site maps
Validating your web code
Gettings links to your site
Using content from other websites
Submitting your site to search engines
Tracking your effectiveness through web statistics
Offline promotion
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