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Ubiquitous & Pervasive Commerce
The new capabilities of ubiquitous and pervasive computing imply that products, locations, consumers and employees create rich streams of information about themselves, their immediate environment and their use. This book brings together technological and business aspects of conducting commerce using ubiquitous and pervasive computing techniques and
also examines its implications for society at large. Individual chapters examine in detail the core technologies that make ubiquitous computing possible, the business standards that must be established to support the envisioned global infrastructures, and the applications in the supply chain and for consumers that can be built today. They also examine business cases where investment in this technology is appropriate as well as the economics mechanisms that must be designed for the effective use of such systems. The implications of ubiquitous and pervasive commerce for the legal system, for employees of retailers and for privacy protection of the public at large are also discussed.
Contents:
http://www.springer.com/1-84628-035-4
Contents
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .VII
Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX
Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .XIII
1 Ubiquitous Computing for Electronic Business
George Roussos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Part I Technology
2 Supply Chain Management Standards in Ubiquitous
Commerce
George Roussos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
3 Optimizing Business Processes by Automatic Data
Acquisition: RFID Technology and Beyond
Gregor Hackenbroich, Christof Bornhovd, Stephan Haller, and
Joachim Schaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
4 RFID in Movable Asset Management
Matthias Lampe, Martin Strassner, and Elgar Fleisch . . . . . . . . . . . . . . . . . 53
Part II Business
5 Ubiquitous Services: Extending Customer Relationship
Management
Anatole Gershman and Andrew Fano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
6 The Business Value of Ubiquitous Computing Technologies
Elgar Fleisch and Christian Tellkamp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
XII Contents
7 Ubiquitous Computing, Customer Tracking, and Price
Discrimination
Alessandro Acquisti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115
8 The Design of Pervasive Retail Experiences
Panos Kourouthanassis and George Roussos . . . . . . . . . . . . . . . . . . . . . . . . . 133
Part III Society
9 Legal Challenges to Ubiquitous Commerce
Olli Pitkanen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
10 Thoughts on Retail System Design to Support Polimorphic
Actions Among Clerks: That'll Be $20 - But if You Buy
Two, I'll Knock off 10%
Tony Salvador, Kenneth T. Anderson, and John W. Sherry . . . . . . . . . . . 167
11 Privacy Protection and RFID
Simson Garfinkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177
The Code of Fair Information Practices . . . . . . . . . . . . . . . . . . . . . . . . 189
The ISTAG Maria Scenario . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
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