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The Secrets of Search Engine Optimization: How to Get to the Top of Google
Expert authors Nick Maynard and Mike Stepney lift the lid on how to get to the top of search engine rankings, and how to maintain your position over time. This book is packed with practical tips and insight into how search engines really 'think'; it's essential reading for anyone who owns a website. A companion website to the book contains links to
the best directories, tools and resources anywhere on the Net; as well as regular SEO updates via the authors' blog.
Contents:
INTRODUCTION
- 1
What is Search Engine Optimisation?
- 2
The key players
- GETTING STARTED
- 3
Choosing a URL
- 4
Finding hosting
- 5
Site architecture
- 6
Copy and keywords
- 7
'On page' optimisation
- 8
'Off page' optimisation
- 9
Common mistakes and bad practice
- ONGOING OPTIMISATION
- 10
Linking strategies
- 11
Staying on top
- 12
Future trends
- RESOURCES
- 13
Webmaster tools
- 14
Common questions.
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