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Streetwise eCommerce
Today, a strong Web presence is standard business practice. Now you too can attain maximum exposure and truly succeed. An effective cyber-strategy is your company's ticket to a whole new venue of sales and exposure. Don't get shut out of the burgeoning e-marketplace. Get involved!
In Streetwise eCommerce, Web guru Aliza Risdahl shows you
how to maximize your digital presence. With the strategies, tools, and knowledge packed into this ultimate guide, your company will be Internet ready in no time. Risdahl walks you through the ins and outs of becoming an effective Web force and teaches you how to:
* Tailor an Internet program to your overall business plan
* Create and manage an e-mail list
* Design a Web site
* Build an online community
* Market and sell online
* And much more
Streetwise eCommerce is your guide to selling and marketing on the Internet. Tap into the ultimate online resource to make your presence known-and your profits soar!
CONTENTS:
1. In the Beginning
2. Online Communication Tools
3. The Big-Picture Plan
4. Using Email Effectively
5. Grassroots Online Marketing Ideas
6. Building Online Community
7. Staking Your Web Claim
8. Negotiating the Web deal
9. Web Sites that Work
10. Web Design Issues for Non-Designers
11. Programming Tips for Non-Programmers
12. Planning your Web Site
13. Building a Basic Web Site
14. The Elements of E-Commerce
15. Before You Build
16. Building Your Online Store
17. Better Customer Service
18. Attracting Customers
19. Fully Integrated Marketing
20. Web Publishing Made easy
21. To Blog or Not to Blog
22. Tracking Real Web Traffic
23. Re-Evaluating Your Web Site
24. The Future is Today
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