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The Complete Idiot's Guide to Starting an eBay Business
So, you've got eBay ambitions. Do you want to become a full-time seller or make money from a sideline business to supplement existing income? Millions of new sellers will list their wares on eBay this year alone. But 41 per cent of all listings never sell. And putting an ad for an antique teddy bear on eBay is no guarantee that it will sell or that
a hoped-for business will succeed. The Complete Idiot's Guide[registered] to Starting an eBay Business will guide readers - step-by-step - in creating the eBay business they've dreamed of. It will help them understand what's involved in running an eBay business and how to go out about it. It: covers the basics of eBay, the auction process, and getting your business down on paper, including record keeping, accounting, taxes, insurance, legal issues, and other details you need to know; helps the reader determine what to sell, how to value and price it, and the details of working with services like PayPal and how to organise fulfillment; contains new information on fraud and how to protect yourself and your business; gives readers the ins and outs of the biggest growing areas of eBay business - sourcing, wholesaling, and fixed price sales; and includes a special business troubleshooting section focuses on issues affecting your business as eBay grows - cutting through the competition; improving your margins; changing strategies; improved advertising and promotions; and more. The contents include: Part 1: There's No Business Like eBay Business - Chapter 1: Why start an eBay business?; Chapter 2: Barebones startup; Chapter 3: The ABCs of eBay; Part 2: Your stock in trade - Chapter 4: What should you sell?; Chapter 5: Valuing your items; Chapter 6: Where to find inventory; Part 3: Making It Work - Chapter 7: Selling - Part 1; Chapter 8: Selling - Part 2; Chapter 9: Customer service; Chapter 10: Packing and shipping; Chapter 11: Marketing miracles; Chapter 12: Protecting your business from fraud; Chapter 13: International sales; Part 4: Running your business - Chapter 14: Keeping books and records; Chapter 15: Keeping it legal; Chapter 16: Prepare for Catastrophe; Chapter 17: Cutting in Uncle Sam; Chapter 18: Getting paid; Part 5: Taking things to the next level - Chapter 19: Building credibility; Chapter 20: Taking on help; Chapter 21: Using auction management tools; Chapter 22: Raising money to grow your business. Part 6: Getting Personal - Chapter 23: Working from home; Chapter 24: Part-time to full-time; Chapter 25: Learning and growing; Part 7: Troubleshooting Your eBay Business - Chapter 26: I have too much competition; Chapter 27: I end up spending more money getting noticed than I make on my sales; Chapter 28: I have to drop my prices to compete; Chapter 29: I may have to take my business off eBay to make more money; and Chapter 30: How do I figure out how to take this to the next level?
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