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Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design
Billions of pounds are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.
This book takes intelligent and well-crafted promotions and breaks down the essential elements
in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.
Featuring over 100 diverse promotions, Innovative Promotions at Work deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?
The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
Image & brand building promotions
Invitations & announcements
Keepsake promotions
Publication & newsletter promotions
Campaigns
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