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Ruthless Self Promotion in the Music Indistry 2nd Edition
To be successful in today's highly competitive music industry, you must be a promotion fanatic. Promotion is the key to getting your music heard or securing a music industry job, and "Ruthless Self-Promotion in the Music Industry, Second Edition," provides the tools and strategies needed to succeed. The completely revised and updated content
features new promotional approaches that work effectively in today's music industry. The author defines ruthless self-promotion as the unrelenting pursuit of new business and the book teaches the reader how to concentrate their promotions on reaching the greatest number of people who want what the reader has to offer. Extensive detail of every aspect of promotion - from relationship building to sales tactics - is included as well as step-by-step action plans for implementing the many strategies in the book. This book is written for anyone looking to succeed in the music business, from the professional, to the amateur, to the student.
Cultivating the rithless spirit
Acquiring necessary ruthless skills
Crafting your ruthless image & messah=ge
Ruthless market research
Psychology & philosophy
Creating a ruthless self promotion plan
Promotional material
Tactics
Publicity
Advertising
Internet
Events
Sales
Survival
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