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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters 2nd Edition
In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational
and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.
Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry.
The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it
Features an interesting preface and interview with Joel Spolsky of "Joel on Software"
Offers practical advice on avoiding PR disaster
Features actual pictures of some of the worst PR and marketing material ever created
Is highly readable and funny
Includes theme-based cartoons for every chapter
Foreword to the Second Edition
Foreword to the First Edition
About the Author
About the Artists
Acknowledgments
Preface
Introduction
First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft
A Rather Nutty Tale: IBM and the PC Junior
Positioning Puzzlers: MicroPro and Microsoft
We Hate You, We Really Hate You: Ed Esber, Ashton-Tate, and Siebel Systems
The Idiot Piper: OS/2 and IBM
Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn
Brands for the Burning: Intel, Motorola, and Google
From Godzilla to Gecko: The Long, Slow Decline of Novell
Ripping PR Yarns: Microsoft and Netscape
Purple Haze All Through My Brain: The Internet and ASP Busts
The Strange Case of Dr. Open and Mr. Proprietary
On Avoiding Stupidity
Stupid Analyses
Afterword: Stupid Development Tricks
Glossary of Terms
Selected Bibliography
Index
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