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Clear Blogging
Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphere--and making money, influencing elections, getting hired, growing market share, and having fun--to the tune of 8,000 new bloggers a day.
Clear Blogging sets out to answer
in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.
Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general public--all while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blog's reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects
Part 1: Revolution In Progress: Please Make Noise!
Chapter 1: Why Blog?
Chapter 2: Hooking Into The Blogosphere
Chapter 3: Getting Started
Part 2: Building Your Blog
Chapter 4: What Do Good Blogs Share?
Chapter 5: Building Your Personal Blog
Chapter 6: Professionally Blogging, Blogging Professionally
Chapter 7: Building Your Company Blog
Part 3: Secrets Of Influential Bloggers
Chapter 8: Power Tools For Bloggers
Chapter 9: Successful Blogging
Chapter 10: The New Fourth Estate
Chapter 11: Adding Podcasting To Your Blog
Chapter 12: Monetizing Your Blog For Fun And Profit
Chapter 13: Building Readership
Part 4: Blogging Toward The Future
Chapter 14: Blogging From The New Front Lines
Chapter 15: Welcome To Your Future
Index
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