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Visual Design Fundamentals: A Digital Approach 2nd Edition
Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe Illustrator and Photoshop. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design.
It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design.As artists learn the theories taught throughout the book, they'll put these ideas into practice using a variety of hands-on tutorials covering line & shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop.
CONTENTS:
Introduction to Design; Ch 1 Overview of Design Elements; Ch 2 Overview of Design Principles; Ch 3 Content and Form: Problem
Solving Process; Ch 4 Shape as a Design Element; Design Project Part One: Abstraction Based on Simplification; Ch 5 Shape as a Design Element; Design Project Part Two: Abstraction Based on Repetition and Abstraction Based on Line and Shape. Balance, Variety, Harmony, and Distortion. Tutorials: Scanning, Layers, Tracing, Pen Tool, and other Drawing Tools. Ch 6 Shape as a Design Element, Design Project Part Three: Type Combination; Ch 7 Figure Abstraction and Non-Objective Shapes, Design Project Using Sequence and Continuity, Closed and Open Form; Ch 8 A Closer Look at Value as an Element of Design; Design Project: Value and Compositional Study of a Photograph; Ch 9 Color Theory; Color Schemes, Saturation, Intensity, Tonality, Color Harmony and Contrast; Ch 10 Projects; Typography, Overview of the Background and Relationships Between Typefaces and Their Application as an Element of Design; Ch 11 PhotoShop Collage; Paint (Raster) Programs. Basic Photoshop, Realism and Non-Objective Design, Stylization and Abstraction, Ch 12 PhotoShop Filters Collage, Implied and Tactile Texture, Pattern and Non-Objective Shapes, Creating the Illusion of Depth; Appendix A: About the CD-ROM; Index
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