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Secrets of the Game Business 2nd Edition
Secrets of the Game Business, Second Edition unveils the inner workings of the flashy, but very serious game development and publishing industry. If you are thinking about creating a game development company, want your existing company to prosper for a long time, or just want to understand how and why the business evolved to its current dynamics, you
have come to the right place.This new edition is a compilation of the wisdom of dozens of industry insiders, publishing executives, veteran producers, independent studio owners, and writers. The book includes several new articles, and has been reorganized and updated to thoroughly cover the current state of the industry. With the insights provided throughout the book, youll have a solid understanding of the business and find valuable ideas to get you started in the business or improve your own company.
CONTENTS:
Section 1 - The Game Industry, Then and Now State of the Industry; The Shift to Middleware; Business and Technology Forecast; How Developers Get Paid; The Retail Market for Games; Intellectual Property; Business Implications of Licenses versus Original Designs; Wireless Business Models; Online Business Models; Serious Games; Opportunities for Game Developers in Simulation & Training; Building a Successful Freelance Game Development Business; Section 2 - Publishers and Developers The Top 10 Misconceptions about Publishers; The Role of Each Entity in Game Publishing; Taxonomy and Profiles of Game Companies; A Publishing Project from Proposal to Release and Beyond; The Rise and Fall of a Game Development Company; The Producer: Friend or Foe?; Section 3 - Game Development Startups Development Misery and How to Avoid It; Startups: Don't Compete Against Half-Life 2; Writing a Business Plan for a Game Company; Staffing Strategies for Startups; Financing from the Buyer's Side; Financing Projects and Startups; Section 4 - Bringing a Game to Market Taxonomy and Psychological Profiling of Consumer Types; Showing Publishers what They Want to See; Securing a
Contract: The Art of Pitching; Introduction to Contract Negotiation; Effective Development Contracts; Pros and Cons of Worldwide and Country-by-Country Publishing Contracts; The Whys and Wherefores of Game Agents; Public Relations for Game Developers; Techniques to Increase Online Upsell; Section 5 - Game Production The Stages of Development; Managing the Development Process; Applying Corporate Management Techniques to Game Development; Customer Support in Massively Multiplayer Online Games; Offshore Outsourcing; Localizations; Leadership; Quality Assurance: Bug Tracking and Test Cases
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