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The Complete E-Commerce Book 2nd Edition
This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, and warehouse and shipping.
This book covers all of the important areas of designing,
building, and maintaining a successful Web based business. The second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs. This edition also provides the reader with updated and expanded coverage on the complete range of e-commerce issues, including technology, customer experience, security considerations, search engine marketing, and much more.
The e-commerce phenomenon
Designing your website
Server hardware
Redundancy
Connectivity
Infrastructure software
E-commerce solutions
Quality assurance
Consultants & vendors
Web hosting services
Search engines & directories
Marketing your website
Customer service
Logistics
Final thoughts
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