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Redisigning Web Sites
In the first wave of e-commerce, the challenge for designers was to create new Web sites for clients. Now that challenge has changed. To meet the shifting demands of the digital marketspace, companies are asking designers to help them upgrade or revamp their existing sites - an entirely different and often much more difficult proposition.
Redesigning
Web Sites is a timely and tactical book that no Web designer should be without. Featuring in-depth case studies of 22 Web sites that have been recently redesigned, the book uses an instructive before and after model to reveal the purpose of the original site, the reasons it was no longer effective, and the specific ways each designer solved those problems through redesign. Screenshots illustrate the old and new designs for each site, and useful sidebars address more general themes: determining how drastic a redesign should be, orchestrating a site redesign following a merger, and changing the central purpose of a site (such as changing from an interactive site to an informational one).
A comprehensive hands-on guide, this book will help Web designers keep pace with the ever-changing medium they work in.
Redesigning the site's purpose
Redisigning the presentation of the site's content
Redisigning for the target audience
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