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Persuasive Technology: Using Computers to Change What we Think & Do
This is the only book to offer a full treatment of the emerging science of "captology" - the author's coinage for computer-assisted persuasive technology. In the future, says the author, we all will use hardware and software designed to operate at a psychological level to shape our behaviour - to get us to stop smoking, stick to a budget,
get in shape and much more.
Though it will be of interest to CHI and other cognitive science researchers, Persuasive Computing is directed primarily to the many engineers, designers and businesspeople with a solid stake in incorporating persuasive capabilities into their products and technologies. It is a practical minded introduction to the psychological principles by which computer technology can persuade and to the techniques by which these principles can be adapted and applied.
* Written by the widely recognized founder of this new field and editor of a special issue of Communications of the ACM, read by 100,000 computer scientists worldwide
* Written in a friendly, engaging style that will please academics, businesspeople, and engineers alike
* Defines key terms, provides conceptual frameworks for understanding the field and looks ahead to the future of persuasive computing
* Covers a broad spectrum of persuasive computing issues: practical, theoretical and ethical
* Filled with examples, both real and hypothetical, of how technology can be used to change thinking and behaviour
Foreword by Philip Zimbardo, Ph.D
Preface
Introduction: Persuasion in the Digital Age
Chapter 1: Overview of Captology
Chapter 2: The Functional Triad: Computers in Persuasive Roles
Chapter 3: Computers as Persuasive Tools
Chapter 4: Computers as Persuasive Media: Simulation
Chapter 5: Computers as Persuasive Social Actors
Cbapter 6: Credibility and Computers
Chapter 7: Credibility and the World Wide Web
Chapter 8: Increasing Persuasion Through Mobility and Connectivity
Chapter 9: The Ethics of Persuasive Technology
Chapter 10: Captology: Looking Forward
Appendix: Summary of Principles
Figure Credits
Index
About the Author
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