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Typographic Design in the Digital Studio: Design Concepts
The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it. This carefully sequenced guide builds students' skills and creativity in both of these areas together from the ground up. Readers will learn to observe and reflect on how type functions and develop strategies for creative typographic
design. Each lesson in typography is paired with a companion lesson in the digital tools of design production. This combination allows the student to put theory directly into practice.
FEATURES:
# the core text introduces the fundamental concepts of typographic design through concise explanations, clear illustrations, and appeals to students' firsthand experience. Main points of knowledge are systematically reinforced with study guides and exercises.
# each exercise integrates design concepts with relevant digital application skills. Lessons build cumulatively: new lessons reinforce previous ones so that skills and concepts are mastered and retained.
# an accompanying Application Skills Modules volume introduces the essential features of the Macintosh Operating System X (OSX) as well as Photoshop, Illustrator, InDesign, and QuarkXPress so that users can develop good working knowledge in one or all of these applications.
# excellent examples of contemporary and historical type design illuminate lessons and convey the evolutionary progression of typographic design
# Also available Typographic Design in the Digital Studio: Application Skills Modules which introduces the essential features of the Macintosh Operating System X (OSX) and QuarkXPress, Photoshop, Illustrator, and InDesign
CONTENTS:
Typography in the Digital Environment. Type and Expression. Abstract Form in Type Design. Making Display Type Work. Structure and Measurement. Brief History of Typographic Design. Setting Readable Body Copy. Organizing Documents for Readability. Type in Publications. Type Effects: The Good, the Trite, and the Ugly. Type in Non-Print Applications. Typeface Design. Appendix: An Annotated Catalog of Typefaces. Annotated Bibliography.
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