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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers S.)
Research professionals in the advertising and marketing game are a rare breed. Working in one of the business world s true pressure cookers, these super searchers find and analyze the information that fuels today s most successful new product launches and advertising campaigns. Their market research expertise provides critical strategic support to
new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency. Here, Grace A. Villamora Director of Knowledge Management at Euro RSCG Tatham Partners gets 13 research pros from such firms as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the business.
Contents:
Research professionals in the advertising and marketing game are a rare breed
Working in one of the business world s true pressure cookers, these super searchers find and analyze the information that fuels today s most successful new product launches and advertising campaigns
Their market research expertise provides critical strategic support to new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency
Here, Grace A
Villamora Director of Knowledge Management at Euro RSCG Tatham Partners gets 13 research pros from such firms as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the business.
Brief Description:
Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. This book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences.
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