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Tricks of the Podcasting Masters
Anyone who has ever wanted to be on the radio can be now, thanks to podcasting. For a ridiculously small investment, podcasting lets ordinary people create their own broadcasts and distribute those broadcasts over the Internet. Additionally, podcasting offers a tool for businesses, which can provide training, business communications, news, opinion,
marketing, and more. Listeners can consume podcasts at their convenience, and recordings can be updated as needed without the additional expense of traditional audio media (tapes, CDs, etc). Thousands have started podcasting since 2004. They've figured out the basics of making a podcast, now they want to make a great podcast, and possibly make some money. Tricks of the Podcasting Masters holds the answers they seek to questions such as: How do I interact with listeners and get them to come back next week? How do I conduct a great interview over the phone? How do I attract sponsors? How do I stay motivated? The authors share their experiences with the 'casts they've produced regularly since podcasting began, and draw from more than 100 interviews with podcasting's stars. The authors will regularly discuss the development of this book during their podcasts, as a means to start word of mouth and promote the book ahead of publication.
Contents:
Introduction 1 PART I Laying Your Foundation 1 A Brief History of Podcasting 7 2 What the Pros Are Doing 23 3 Podcast Genres 43 4 Finding Your Passion 97 PART II Refining Your Podcast and Your Skills 5 Getting Started 111 6 Your Script, 119 7 The Art of the Interview 131 8 Music--Issues and Sources 149 9 The Audible Written Word 167 10 The Great Editing Debate 181 11 Keeping the Podcast Consistent 189 12 You're Nothing Without Your Audience 199 Part III Marketing and Promotion 13 Using Your Site as a marketing Tool 215 14 Using Promos to Hype Your Podcast 227 15 Getting the Word Out 235 16 How to Find Newbie Listeners 249 17 Business Planning 263 18 Generating Revenus 285 19 Podcasting as a marketing Tool 321 Appendices A Microphone and Voice Tips 337 B Creative Commons Explained 341 C Websites for More Information 345 Index 349
Brief Description:
Provides answers to questions such as: How do I interact with listeners and get them to come back next week? How do I conduct a great interview over the phone? How do I attract sponsors? How do I stay motivated? This title offers the authors' experiences with the 'casts they've produced regularly since podcasting began.
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