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Building Your Business with Google for Dummies
* The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
* Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
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From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
* Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Introduction.
Part I: Meeting the Other Side of Google.
Chapter 1: Meeting the Business Side of Google.
Chapter 2: Getting into Google.
Chapter 3: Building Your PageRank Through Networking.
Chapter 4: Optimizing a Site for Google.
Chapter 5: Putting Google Search on Your Site.
Part II: Creating and Managing an AdWords Campaign.
Chapter 6: Introducing Search Advertising and Google AdWords.
Chapter 7: Designing Your AdWords Campaign and Starting an Account.
Chapter 8: Understanding AdWords Statistics and Reports.
Chapter 9: Creating Effective Ad Groups.
Chapter 10: Managing Ongoing Campaigns.
Part III: Creating Site Revenue with AdSense.
Chapter 11: Introducing the Google AdSense Program.
Chapter 12: Starting an AdSense Account and Publishing Ads.
Chapter 13: Enhancing Your AdSense Revenue.
Part IV: Google Business for the Larger Company.
Chapter 14: Getting into Froogle and Google Catalogs.
Chapter 15: Premium Services.
Part V: The Part of Tens.
Chapter 16: Ten Site Optimization Resources.
Chapter 17: Ten SEM and SEO Tips from the Pros.
Glossary.
Index.
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