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CIW E-Commerce Designer
This is the very first work on the Certified Internet Webmaster E-Commerce exam, in our dependable Certification Bible format, to appeal to motivated test-takers as well as those responsible for implementing e-commerce on the job.
CIW E-Commerce Designer Certification Bible closely follows Prosoft Training's curriculum
and their objectives for the CIW E-Commerce exam. Throughout the chapters and exercises, the authors use a mock Web site, created to be used as a case-study for all phases of design and development. Topics include legal issues, marketing to the web, online promotion techniques, building a web site, attracting e-customers, supporting business-to-business activities, using online storefront packages, working with IIS, working with Site Server (Commerce Edition), customization, transaction security, and management.
Covers: Exam 1D0 425
Preface.
Acknowledgments.
PART I: E-Commerce in Context.
Chapter 1: E-Commerce Overview.
Chapter 2: Legal Issues and the Internet.
Chapter 3: Marketing to the Web.
Chapter 4: Online Promotion Techniques.
PART II: Designing an Effective E-Commerce Presence.
Chapter 5: Building Usable Web Sites.
Chapter 6: E-Service for E-Customers.
Chapter 7: Supporting Business-to-Business Activities Online.
Chapter 8: Entry-Level E-Commerce Outsourcing.
Chapter 9: Mid-Level Online Storefront Packages.
Chapter 10: High-Level Online Storefront Packages.
Chapter 11: Case Studies: Creating an E-Commerce Company.
PART III: Building an E-Commerce Site Foundation.
Chapter 12: Going Behind the Scenes.
Chapter 13: Working with Internet Information Server.
Chapter 14: Working with E-Commerce Software: Actinic Business.
Chapter 15: Customizing an E-Commerce Site.
PART IV: Operating and Enhancing E-Commerce Sites.
Chapter 16: Creating Online Catalogs.
Chapter 17: Processing Online Transactions.
Chapter 18: Supporting E-Services.
Chapter 19: E-Commerce Transaction Security.
Chapter 20: Managing E-Business information.
Chapter 21: Managing an E-Commerce Web Site.
Appendix A: What's on the CD-ROM.
Appendix B: Sample Exam.
Appendix C: Exam Objectives Matrix.
Appendix D: Exam Tips.
Appendix E: E-Commerce Resources Online.
Appendix F: Checklist: Planning E-Commerce.
Appendix G: Companies and Products Mentioned.
Appendix H: E-Commerce Bibliography.
Glossary.
Index.
End-User License Agreement.
CD-ROM Installation Instructions.
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