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Webmastering for Dummies 2nd Edition
Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in
the technology over the past three years, and to give you insight into how best to use new developments on the Web -- like new scripting languages, new design tools, and Web Branding on online communities. This edition also features expanded coverage on tapping the potential of graphics on your Web site, and the best way to use those graphics to your advantage.
Table of Contents
Part I: Who You Are and Where You Start
Part II: Building: Organize, Implement, Deploy, Launch
Part III: Winning: Promote Your Site and Assess Its Success
Part IV: Working: Get Credentials, Get Hired, Hire Others
Part V: The Part of Tens How to Use This Book
Part I: Who You Are and Where You Start
Chapter 1: What Webmasters Really, Really Do
Chapter 2: Your Site's Goals Define Everything Else
Chapter 3: Creating Content of Consequence
Chapter 4: Building Community for Fun and Profit
Chapter 5: E-Commerce in All Its Forms
Chapter 6: Budgeting Tips and Tactics
Chapter 7: Legal Bugaboos for the Lay Webmaster
Part II: Building: Organize, Implement, Deploy, Launch
Chapter 8: Creating Your Site's Framework
Chapter 9: HTML, Beyond HTML, and Son of HTML
Chapter 10: Jobbing Out to a Web Shop or Developer
Chapter 11: Under the Hoods of a Few Good Servers
Chapter 12: Dealing with ISPs and Hosting Companies
Chapter 13: Databases for the Masses
Chapter 14: Transaction Systems Made Easy
Part III: Winning: Promote Your Site and Assess Its Success
Chapter 15: Marketing and Promoting Your Web Site
Chapter 16: Getting in Good with Search Engines
Chapter 17: Measuring and Monitoring Success
Part IV: Working: Get Credentials, Get Hired, Hire Others
Chapter 18: Hiring and Getting Hired
Chapter 19: What to Ask Before You Take That Start-Up Job
Part V: The Part of Tens
Chapter 20: Ten Techniques for Hyper-Effective Project Management
Chapter 21: Ten Tip-Offs That It's Time to Redesign
Chapter 22: Ten Pointers Toward Content Management Mastery
Index
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