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Creating a Winning e-Business 2nd Edition
Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.
Contents:
1. Understanding E-Business
2. Defining Your E-Business Idea
3. Creating an E-Business Plan
4. Getting Your E-Business Off the Ground
5.
Operating Your E-Business
6. Marketing Your E-Business
7. Taking Advantage of Affiliate Marketing
8. Designing Your Web Site
9. Understanding Web Technologies
10. Securing Your E-Business
Appendix: Creating a Web Site with Microsoft FrontPage
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