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Web 2.0: A Strategy Guide
Web 2.0 makes headlines, but how does it make money? This
concise guide explains what's different about Web 2.0 and
how those differences can improve your company's bottom
line. Whether you're an executive plotting the next move, a
small business owner looking to expand, or an entrepreneur
planning a startup, Web 2.0: A Strategy
Guide illustrates
through real-life examples how various businesses, large and
small, are creating new opportunities on today's Web.
This book is about strategy. Rather than focus on the
technology, the examples concentrate on its effect. You
learn that creating a Web 2.0 business, or integrating Web
2.0 strategies with your existing business, means creating
places online where people like to come together to share
what they think, see, and do. When people come together over
the Web, the result can be much more than the sum of the
parts. The customers themselves help build the site, as
old-fashioned "word of mouth" becomes hypergrowth.
Web 2.0: A Strategy Guide demonstrates the power of this new
paradigm by examining how:
Flickr, a classic user-driven business, created value for
itself by helping users create their own value
Google made money with a model based on free search, and
changed the rules for doing business on the Web-opening
opportunities you can take advantage of
Social network effects can support a business-ever wonder
how FaceBook grew so quickly?
Businesses like Amazon tap into the Web as a source of
indirect revenue, using creative new approaches to monetize
the investments they've made in the Web
Written by Amy Shuen, an authority on Silicon Valley
business models and innovation economics, Web 2.0: A
Strategy Guide explains how to transform your business by
looking at specific practices for integrating Web 2.0 with
what you do. If you're executing business strategy and want
to know how the Web is changing business, this book is for
you.
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