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Designing Web Navigation
Thoroughly rewritten for today's web environment, this
bestselling book offers a fresh look at a fundamental topic
of web site development: navigation design. Amid all the
changes to the Web in the past decade, and all the hype
about Web 2.0 and various "rich" interactive technologies,
the basic problems of creating
a good web navigation system
remain. Designing Web Navigation demonstrates that good
navigation is not about technology-it's about the ways
people find information, and how you guide them.
Ideal for beginning to intermediate web designers, managers,
other non-designers, and web development pros looking for
another perspective, Designing Web Navigation offers basic
design principles, development techniques and practical
advice, with real-world examples and essential concepts
seamlessly folded in. How does your web site serve your
business objectives? How does it meet a user's needs? You'll
learn that navigation design touches most other aspects of
web site development. This book:
Provides the foundations of web navigation and offers a
framework for navigation design
Paints a broad picture of web navigation and basic human
information behavior
Demonstrates how navigation reflects brand and affects site
credibility
Helps you understand the problem you're trying to solve
before you set out to design
Thoroughly reviews the mechanisms and different types of
navigation
Explores "information scent" and "information shape"
Explains "persuasive" architecture and other design concepts
Covers special contexts, such as navigation design for web
applications
Includes an entire chapter on tagging
While Designing Web Navigation focuses on creating
navigation systems for large, information-rich sites serving
a business purpose, the principles and techniques in the
book also apply to small sites. Well researched and cited,
this book serves as an excellent reference on the topic, as
well as a superb teaching guide. Each chapter ends with
suggested reading and a set of questions that offer
exercises for experiencing the concepts in action.
CONTENTS:
Part I Foundations of Web Navigation
Introducing Web Navigation
Understanding Navigation
Mechanisms of Navigation
Types of Navigation
Labeling Navigation
Part II A Framework for Navigation Design
Evaluation
Analysis
Architecture
Layout
Presentation
Part III Navigation in Special Contexts
Navigation and Search
Navigation and Social Tagging Systems
Navigation and Rich Web Applications
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