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i-Mode Strategy
First introduced in 1999, i-mode was the world's first smart phone for Web browsing. The i-mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports
and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information.
In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan's total population are using i- mode after not even 2 years of its existence.
i-mode Strategy authored by one of the main architects behind i-mode:
* Discusses the success story of i-mode to date
* Offers highly probable future projections for the technology
Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy
CONTENTS:
About the Author.
Foreword to the Japanese Edition.
Foreword to the English-language Edition.
Color Plates.
1 Success.
IT Businesses Grow far More Than Expected or do not Grow at All.
i-mode: Born with a Sense of Crisis.
Evolution of a Text-Based e-Mail Culture.
Beyond Talk.
New Services Emerge.
A Business Model the Wired Internet Cannot Support.
All Eyes on DoCoMo.
2 Concepts.
Why Has Our Success in the IT Business Been so Overwhelming?
Differences in Platform are Meaningless.
Why is the Win so Overwhelming?
Life Today: Complex Systems.
3 Practice.
Most People are Conservative; They Reject What Seems too New.
DoCoMo’s Role: Two Points Only.
Sharing the Revenues Matters.
Keep Service Providers Motivated.
What is Internet-Style Marketing?
Finding i-mode Champions.
4 Alliances.
Win–Win Relationships.
Different Industries, Different Types of Alliances.
Alliances with Broadcasters.
Seamless Links between Mobile and Fixed-Line Networks.
Future Plans Call for Adding PC-Internet Users.
Point & Mobile Strategy and Convenience Store Alliances.
Printing: Our Next Project.
Alliances to Strengthen Electronic Settlement.
5 Effects.
A Team of Individuals Working with the Same Ideas, Hand-in-Hand, is Stronger Than One Following a Single Boss.
The Information Convenience Store and Gemlike Specialty Sites.
More Corporate Subscribers than We Had Expected.
Motorcycle Couriers and Exit Interviews.
Self-Organization in Off-the-Shelf Software.
Another Effect of Adopting HTML.
A Fast Conversion from a Telecom to an Internet Company.
An Organization of Empowered Individuals is a Far More Powerful Organization.
Accelerated Mobile Phone Evolution.
Like the Auto Industry in the 1980s.
The Media Rush.
Word of Mouth: Self-Organization among Individuals.
6 TheFuture.
Emergence and Self-Organization on a Global Scale Gives Rise to Greater Positive Feedback.
The IMT-2000 Age is Drawing Near.
Seconds of Real Enjoyment.
Striking a Balance between Subscribers and Service Providers.
e-Money from Mobile Phones.
Alliances with Home Appliance Manufacturers: Another Possibility.
For Export: Our Business Model.
Appendix 1: History of i-mode.
Appendix 2: Proposal for the Basic i-mode Concept.
Appendix 3: The i-mode Menu List.
Further Reading.
Afterword to the Japanese Edition.
Index.
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