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Search Engine Optimization: Your Visual Blueprint to Effective Internet Marketing
* Pay-per-click (PPC) advertising is arguably the fastest growing segment of all advertising and paves the way for search engine placement, known by site owners and marketers as search-engine optimization (SEO)
* As the only SEO title designed with the visual learner in mind, this book enables readers to get a better understanding
of how to develop an SEO strategy in order to increase online visibility
* Covers search engine marketing principles such as keyword generation, on-site optimization, content creation, off-site optimization, internal linking, URL structure, and more
CONTENTS:
The history of search-engine optimization
1Getting started with search-engine optimization2
2Keyword generation12
3Creating pages32
4Basic web site structure54
5Advanced web site structuring70
6Creating content86
7Creating communities100
8Building links118
9Using Google analytics142
10Social media optimization168
11Creating pay-per-click campaigns188
12Optimizing PPC campaigns through quality score optimization212
13Optimizing for other search engines234
14Monetizing traffic250
15Installing SEO plug-ins272
16Index288
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