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Blogging Heroes: Interviews with 30 of the World's Top Bloggers
Blogging Heroes reveals the secrets of effective blogging, delivered straight from the world's most popular bloggers! It includes background about the top blogs on the Web (as determined by Technorati and by topic) and conversational interviews with the people behind those blogs. Readers will learn why these bloggers got into blogging, how they manage
their blogs, and the single most-important element of each blogger's success. Also revealed are techniques for publicizing blogs (online and off), using blogs for marketing, and getting others to participate. The bloggers share tips on selecting topics, research, writing, dealing with problems, and more.
This book consists of informal Q&A interviews with thirty of the Web's most popular bloggers. The subjects represent the most popular of bloggers in general, as well as noted bloggers in certain subject areas, such as eBay, book publishing, and some brand-name consumer companies. Each such subject is the top blogger in his or her field. Each interview is preceded by an introduction to the blogger and her subject matter. The lead questions vary from one interview subject to another, but most ask either how the subject got started blogging, or when he became interested in the Web. (Succeeding questions cover the question not used as the lead.) As interviewer, the author leads each discussion and shapes it based on his research of the subject and the subject's responses. Personalities behind the blogs show through, but not enough to distract from the prevailing theme: Learn from the experience of the Masters.
Interviews are slanted toward the how-to elements and how each blogger became successful:
* Getting started (selecting a subject, hosting, software, etc.)
* Promoting the blog
* Managing posts
* Interacting with posters and lurkers
Here is a list of some of the featured Blogging Heroes:
Victor Agreda, DIY Life
Chris Anderson, The Long Tail
Joel Comm, JoelComm.com
Kristin Darguzas, ParentDish
Ken Fisher, Ars Technica
Mary Jo Foley, All About Microsoft
Mark Frauenfelder, BoingBoing
Steve Garfield, Steve Garfield's Video Blog
Chris Grant, Joystiq
Brad Hill, Weblogs, Inc.
Brian Lam, Gizmodo
Gary Lee, An Internet Marketing Web Site
Philipp Lenssen, Google Blogoscoped
Rebecca Lieb, ClickZ
Richard MacManus, Read/Write Web
Mike Masnick, Tech Dirt
Scott McNulty, TAUW, The Unofficial Apple Weblog
John Neff, Autoblog
Deborah Petersen, Life in the Fast Lane
Peter Rojas, Engadget
David Rothman, Teleread
Steve Rubel, Micro Persuasion
Robert Scoble, Scobleizer
Ina Steiner, AuctionBytes
Eric T., Internet Duct Tape
Dave Taylor, The Intuitive Life Business Blog
Gina Trapani, Lifehacker
Frank Warren, PostSecret
Deidre Woollard, Luxist
CONTENTS:
Preface.
Acknowledgments.
Introduction.
1 Dave Taylor: The Intuitive Life Business Blog.
2 Chris Anderson: The Long Tail.
3 Gina Trapani: Lifehacker.
4 Ina Steiner: AuctionBytes.
5 Mary Jo Foley: All about Microsoft.
6 David Rothman: TeleRead.
7 Frank Warren: PostSecret.
8 Mike Masnick: Techdirt.
9 Mark Frauenfelder: BoingBoing.net.
10 Robert Scoble: Scobleizer.
11 Peter Rojas: Engadget.
12 John Neff: Autoblog.
13 Ken Fisher: Ars Technica.
14 Deborah Petersen: Life in the Fast Lane.
15 Joel Comm: JoelComm.com.
16 Brian Lam: Gizmodo.
17 Kristin Darguzas: ParentDish.
18 Chris Grant: Joystiq.
19 Scott McNulty: The Unofficial Apple Weblog.
20 Philipp Lenssen: Google Blogoscoped.
21 Brad Hill: Weblogs, Inc.
22 Steve Rubel: Micro Persuasion.
23 Rebecca Lieb: ClickZ.
24 Deidre Woollard: Luxist.
25 Gary Lee: An Internet Marketing Web Site.
26 Richard MacManus: Read/WriteWeb.
27 Eric T.: Internet Duct Tape.
28 Victor Agreda, Jr.: DIY Life.
29 Steve Garfield: Steve Garfield's Video Blog.
30 Grant Robertson: Download Squad.
Further Reading.
Index.
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