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Web Stores Do-It-Yourself For Dummies
Do-It-Yourself Web Stores For Dummies walks would-be entrepreneurs through the steps toward opening their first Web store. It also goes into making your store successful through proven marketing and advertising techniques. The outline includes:
* Part I: Planning Your Project - covers handling your paperwork and picking the right
platform for your business
* Part II: Completing the Basics - covers setting up your shopping cart, product categories, and writing descriptions
* Part III: Dealing with the Details - covers handling transactions, customer service, and shipping
* Part IV: Finishing Touches - covers marketing and promotion to drive traffic to your store
* Part V: The Part of Tens
All steps are augmented by rich illustrations that guide readers through the steps of each process.
CONTENTS:
Part I: Planning and Gathering.
Chapter 1:Web Stores Overview: Discovering Your Purpose.
Chapter 2: Developing Your Store Policies.
Part II: Constructing Your Web Store.
Chapter 3: Finding Your Storefront Provider.
Chapter 4: Yahoo! Merchant Solutions.
Chapter 5: ProStores.
Chapter 6: 1&1 eShops.
Chapter 7: Establishing Your Payment Options.
Chapter 8: Laying Out Your Design from the Ground Up.
Part III: Filling In the Blanks (and Shelves).
Chapter 9: Setting Up Your Catalog of Goods.
Chapter 10: Adding Pictures and Copy to Your Catalog.
Chapter 11: Building Your Store Features and Functions.
Chapter 12: Setting Up Your Back Office.
Part IV: Finalizing Your Web Store.
Chapter 13: Putting Your Web Store at the Hub of Your Sales.
Chapter 14: Hard Facts About Your Store's Soft Launch.
Chapter 15: Load, Look, and Launch - Final Steps Before You Open.
Part V: Promotion and Outsourcing of Your Web Store.
Chapter 16: Getting the Word Out - Drawing Attention to Your Store.
Chapter 17: Online Marketing Campaigns.
Chapter 18: Outsourcing Store Elements - Going to the Next Level.
Part VI: The Part of Tens.
Chapter 19: Ten Things Every Web Store Needs.
Chapter 20: Ten Tips for Designing Your Web Store.
Chapter 21: Ten Traps to Avoid While Building and Running Your Store.
Index.
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