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Business Intelligence for Dummies
Want to know more about Business Intelligence and how it can help you make better business decisions? Business Intelligence For Dummies helps it all make sense.
More than just the technology, Business Intelligence is a broad concept that encompasses tools, philosophies, and strategies for success. This handy guide explores
the principles as well as the software, making it easier for you to create a business environment that helps you gain a competitive edge in today’s demanding marketplace. By putting together the appropriate technologies and applications, you’ll be better able to gather, access, and analyze data about your market and your customers. With that knowledge available, you can make more informed decisions and get a jump on the competition.
Business Intelligence For Dummies will help you
* Compare various BI models
* Determine the needs of your business
* Build a solid BI architecture and roadmap
* Design, develop, and deploy a plan
* Relate BI to data warehousing, ERP, CRM, and e-commerce
* Use the information you collect to develop a clearer understanding of your customers, your competitors, your business partners, and the general economic environment in which your business operates
* Work with specific technologies, including data warehouses, data marts, and operational data stores
This exciting, emerging set of practices and principles becomes more vital for business success every day. Business Intelligence For Dummies gets you prepared, so you can become a business whiz kid before you know it!
CONTENTS:
Contents at a Glance
Introduction .................................................................1
Part I: Introduction and Basics ......................................7
Chapter 1: Understanding Business Intelligence............................................................9
Chapter 2: Fitting BI with Other Technology Disciplines ............................................23
Chapter 3: Meeting the BI Challenge..............................................................................37
Part II: Business Intelligence User Models....................49
Chapter 4: Basic Reporting and Querying.....................................................................51
Chapter 5: OLAP: Online Analytical Processing ...........................................................67
Chapter 6: Dashboards and Briefing Books ..................................................................89
Chapter 7: Advanced / Emerging BI Technologies .....................................................101
Part III: The BI Lifecycle...........................................115
Chapter 8: The BI Big Picture. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
Chapter 9: Human Factors in BI Implementations .....................................................131
Chapter 10: Taking a Closer Look at BI Strategy ........................................................143
Chapter 11: Building a Solid BI Architecture and Roadmap .....................................163
Part IV: Implementing BI ..........................................183
Chapter 12: Building the BI Project Plan .....................................................................185
Chapter 13: Collecting User Requirements .................................................................205
Chapter 14: BI Design and Development .....................................................................223
Chapter 15: The Day After: Maintenance and Enhancement....................................243
Part V: BI and Technology.........................................259
Chapter 16: BI Target Databases: Data Warehouses, Marts, and Stores .................261
Chapter 17: BI Products and Vendors..........................................................................283
Part VI: The Part of Tens ...........................................301
Chapter 18: Ten Keys to BI Success .............................................................................303
Chapter 19: Ten BI Risks (and How to Overcome Them)..........................................309
Chapter 20: Ten Keys to Gathering Good BI Requirements......................................315
Chapter 21: Ten Secrets to a Successful BI Deployment ...........................................323
Chapter 22: Ten Secrets to a Healthy BI Environment...............................................331
Chapter 23: Ten Signs That Your BI Environment Is at Risk .....................................339
Index .......................................................................345
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