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Starting & Running an Online Business for Dummies UK Edition
Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably. With strategies to help you identify your market, design your website, choose services, trade securely,
boost sales and stay ahead of the competition, this book is just what you need to succeed.
Introduction
Part 1: Strategies And Tools For Your Online Business
Chapter 1: Opening Your Own Online Business In Ten Easy Steps
Chapter 2: Choosing An Equipping Your New E-Business
Chapter 3: Selecting The Right Web Host And Design Tools
Chapter 4: Profiting From New Business Tools
Part 2: Establishing Your Online Presence
Chapter 5: Giving Your E-Business Site Structure And Style
Chapter 6: Attracting And Keeping Customers
Chapter 7: Building In Security Up Front
Chapter 8: Monitoring And Improving Your Business
Part 3: Running And Promoting Your Online Business
Chapter 9: Easing The Shopping Experience
Chapter 10: Running A Business On eBay.co.uk
Chapter 11: Accepting Payments
Chapter 12: Service With A Virtual Smile
Chapter 13: Search Engines: What You Need To Know
Part 4: The Necessary Evils: Law And Accounting
Chapter 14: Making It All Legal
Chapter 15: Online Business Accounting Tools
Part 5: The Part Of Tens
Chapter 16: Ten Must-Have Features For Your Web Site
Chapter 17: Ten Hot Ways To Be An Entrepreneur
Chapter 18: Ten Must-See Web Sites For Online Entrepreneurs
Index
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