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Podcasting Bible
"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."
-- Robert Scoble, Vice President Media Development, Podtech.net
Create and market successful
podcasts from your desktop, for your company, or in the studio
Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business.
* Produce and upload your first podcast with a Quick Start tutorial
* Learn how to turn your podcast into a viable business
* Master the equipment--microphones, cameras, editing software, and more
* Produce your audio and video podcasts to a broadcast standard
* Decipher Really Simple Syndication (RSS) and other podcasting techniques
* Crop, resize, color correct, or insert virtual backgrounds
* Integrate your podcast into your blog or Web site
Preface.
Acknowledgments.
Part I: Podcasting: Where It Came From and Where It’s Going.
Chapter 1: Stars Being Born Every Day.
Chapter 2: Podcasting’s Meteoric Trajectory.
Chapter 3: Exploring the World of Podcasting.
Part II: Podcasting Production.
Chapter 4: Defining Your Podcast.
Chapter 5: Audio Production Tools.
Chapter 6: Basic Audio Production.
Chapter 7: Advanced Audio Production.
Chapter 8: Video Production Tools.
Chapter 9: Basic Video Production Techniques.
Chapter 10: Advanced Video Production Techniques.
Part III: Encoding.
Chapter 11: Encoding: An Overview.
Chapter 12: Encoding Tools.
Chapter 13: Basic Encoding Techniques.
Chapter 14: Advanced Encoding and Authoring Techniques.
Part IV: Distribution—Making Your Podcast Available to Your Audience.
Chapter 15: Distribution: An Overview.
Chapter 16: RSS (Really Simple Syndication).
Chapter 17: Finding a Home for Your Podcast.
Chapter 18: Distributing Your Media File.
Part V: The Business of Podcasting.
Chapter 19: The Basics of Podcasting Business.
Chapter 20: The Subscription Business.
Chapter 21: Making Advertising Work.
Chapter 22: Alternative Business Models.
Chapter 23: Rights and Responsibilities: Licensing Music and Managing Your Liabilities.
Chapter 24: Corporate and Institutional Podcasting.
Chapter 25: Promoting Your Podcast.
Part VI: Case Studies.
Chapter 26: Podcasting from Home: The Dawn and Drew Show.
Chapter 27: Channel 9: Humanizing the World’s Largest Software Company.
Chapter 28: A Museum’s Experience: The Ontario Science Centre.
Appendix A: Podcasting Resources.
Index.
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