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Inside/Outside: From the Basics to the Practice of Design (2nd Revised edition)
Renowned artist and design legend Malcolm Grear has permanently shaped the design world with his work, lecturing, writing and teaching. Grear approaches design by looking at the inner parts of an object, process, or idea in order to understand the whole. He believes that form and structure are the underpinnings of effective design, which stands contrary
to the reductive approach taught in most modern design education. Deftly and sparingly capturing the essence of his subject matter, Grear offers unique insight into the design process with images and forms drawn from nature, typography, art and design. These examples from both his teaching (inside) and professional practice (outside) begin with design problems and illuminate the processes by which the best solutions are found. Grear skillfully bridges the gap between design theory and real-world practice. Malcolm Grear has played a vital role as designer and educator in the field of visual communication for 48 years. Malcolm Grear Designers was founded in 1960 and has had more than 28 solo exhibitions in museums and galleries.He taught in Rhode Island School of Design from 1960 to 1998 where he received the Honorary Alumnus Award for . ..professional achievements as an internationally acclaimed graphic designer (that) brought overwhelming recognition to Rhode Island School of Design's Department of Graphic Design and its graduates. Malcolm Grear has been awarded five honorary doctorate degrees and was selected by the National Association of Schools of Art and Design, comprising 190 institutions, to receive the Citation for Distinguished Service in the Visual Arts. Grear continues to design, lecture, and conduct design workshops throughout the country and will occasionally teach a graduate design course. Visit www.mgrear.com for more information.
Contents:
Introduction Acknowledgments Graphic Design My Training STUDENT ASSIGNMENTS The Form of a Maple Leaf LETTERFORM STUDIES Letters as Forms The Form of a Letter Free Form and Structure Combining Free and Structured Forms Letter Form on a 3-D Surface 2-D and 3-D Combinations The Form of a Chair 2-D Chair Form to a 3-D Object Chair Forms and Letterforms Combined Field in Motion Formal Qualities of a Letter Form and Structure Forms Progressing A Structural Framework Juxtaposing Images Visual Connections Overview TEN STEPS Steps, Sequence, Series Function of a Hand Tool Combining Visual Stories Transforming a Letter A Word's Meaning Visualized Visual Comparisons Variations on a Theme Analyzing Form One to Ten Essence of an Object Containers/Contents Type and image LETTERFORMS AND TYPOGRAPHY Typographic Form Symbols/Signs Graphic Standards Manual Design Application PROFESSIONAL PRACTICE From School to Studio From Student to Professional Design as a Business DESIGN COMMISSIONS Visual Identity Counterform/Form Line, Weight, and Dimension Visual Switch Light and Tension Interpretation Dual Visual Meaning Sun in Symbols Expanded Meaning Constantly Moving Humor in Design Crisis and Resolution Manual of Graphics Standards Non-Repetitive Identity Welcome Signs Without Words Function Following Form Variations on a Theme Time, Space, and Position Scale Relationship Light and Shadow Signs Balance Black and White Black and Gray Called Black and White Layering One of a Kind Visual Sympathy Sequencing, Relating, and Pacing A Constantly Changing Process 2-D Grid Structure Horizontal and Vertical Disguising the Grid Exhibition Design 3-D Structure Beyond Structure A Complete Process Doing This Book A Way of Working Learning to Listen Other Lessons Learned Joy Coda Index
Brief Description:
Renowned artist and design legend, Malcolm Grear believes that form and structure are underpinnings of design, which stands contrary to reductive approach taught in design education. Capturing the essence of his subject matter, this work offers insight into the design process with images and forms drawn from nature, typography, art and design.
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