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Innovation Games: Creating Breakthrough Products Through Collaborative Play
Innovation Through Understandingsm
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can??t explain what they want. Now, there??s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience,
Luke Hohmann has created twelve games that help you uncover your customers?? true, hidden needs and desires.
You??ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.
* Learn how your customers define success
* Discover what customers don??t like about your offerings
* Uncover unspoken needs and breakthrough opportunities
* Understand where your offerings fit into your customers?? operations
* Clarify exactly how and when customers will use your product or service
* Deliver the right new features, and make better strategy decisions
* Increase empathy for the customers?? experience within your organization
* Improve the effectiveness of the sales and service organizations
* Identify your most effective marketing messages and sellable features
Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
CONTENTS:
About the Author xix
Foreword xxi
Preface xxiii
Acknowledgments xxix
Part One: The Why and the How of Innovation Games 1
Part Two: The Games 47
Prune the Product Tree 48
Remember the Future 56
Spider Web 62
Product Box 68
Buy a Feature 76
Start Your Day 84
Show and Tell 92
Me and My Shadow 96
Give Them a Hot Tub 102
The Apprentice 106
20/20 Vision 110
Speed Boat 118
Part Three: Tools and Templates 127
Conclusion 151
Index 153
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