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Managing Interactive Media: Project Management for Web and Digital Media
Managing Interactive Media
Project Management for Web and Digital Media
4th Edition
Elaine England and Andy Finney
The latest edition of this definitive guide to managing interactive projects (formerly known as Managing Multimedia) has been completely rewritten in a single volume to provide a 'one stop' resource
for students and practitioners alike.
Highlights of the 4th Edition include
Ø Each chapter begins with Industry Insights to provide a real business context;
Ø 'Top Tips' provide you with guidelines for managing effective digital media projects;
Ø An increased emphasis on the role of users in the design process, and less focus on the underlying technologies, which can change rapidly.
Check out the Companion Website for a rich collection of resources for students, instructors and practitioners, including PowerPoint slides, audio and text interviews with key industry players, and links to other resources.
About the Authors
Elaine England and Andy Finney are well-established consultants and practitioners in interactive media. They have extensive experience of projects in a range of sectors including online media, retail, e-learning, government and research. They are also known internationally for their training on interactive media project management and related topics. Through this training they have developed skills for a new generation of interactive media project managers throughout the industry.
CONTENTS:
Preface
Acknowledgements
1. The IMP (Interactive Media Project) context
2. Initiating interactive projects 1
3. Initiating interactive projects 2 - scoping the project
4. Stakeholders and their influence
5. The client/developer partnership approach to projects
6. Troubleshooting common development problems of interactive projects - developer perspective
7. Troubleshooting common development problems of interactive projects - commissioner perspective
8. The user's contribution - usability and accessibility
9. Interactive media testing and archiving
10. Legal issues 1
11. Legal issues 2
12. The e-marketing revolution and its impact
13. Team management and interactive projects
Glossary
Index
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