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Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book
features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.
CONTENTS:
1. The Big Picture: An Overview of Digital Signage
2. What is Digital Signage?
3. What's Driving Digital Signage?
4. When And Where To Use Digital Signage?
5. Who's Right For Digital Signage?
6. How To Chose Your Digital Signage
7. Business Models
8. Where and How To Start
9. The Future of Digital Signage
10. Glossary
11. Appendices
12. Index
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