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Podcast Academy: The Business Podcasting Book
Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding,
marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.
Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
CONTENTS:
Section 1: Podcasting Overview: Understanding the Medium and It's Impact on Business
1. The Podcasting Revolution
2. Leveraging the Shift to Social Media
3. The Emergence of Corporate Podcasting
Section 2: Podcasting Fundamentals: Planning and Development
4. Internal Considerations for Podcasting
5. Planning Your Podcast
6. Pre-Production Decisions
Section 3: Producing the Podcast: Production, Delivery & Legal Issues
7. Podcast Production
8. Podcast Post-Production
9. Legal Issues
10. RSS: The Plumbing Behind the Medium
Section 4: Podcast Distribution: Marketing, Measuring, and Monetizing
11. Getting Your Podcast Out There
12. Online Marketing Tactics that Generate Results
13. Building Community and Interactivity
14. Show Me the Metrics
15. Making Money with Your Podcast
16. Putting It All Together
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