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Electronic Media Management 5th Edition
* The most complete book on broadcast and cable management
* The only book that examines the management of non-commercial radio and television stations
* The only book that examines ways of assuming ownership of a broadcast station or cable system
Broadcast Station Management; Financial
Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index
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