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Brilliant eBay
Spend less time reading and more time doing
Brilliant eBay is a visual quick reference book that shows you how to make the most of one of the world's most popular websites: eBay. Discover the best ways to get the most out of this auction giant, and the tips you need to buy for less, and sell for more.
Brilliant eBay
Brilliant
guides provide the quick, easy-to-access information that you need
* Detailed table of contents and troubleshooting guide to help you find exactly what you need to know
* Easy-to-follow task-based format
* Numbered steps guide you through each task or problem
* Numerous screenshots illustrate each step
* 'Important' boxes point you to the crucial information you really need to know
* 'Timesaver Tips' sections give you brilliant bite-sized nuggets of help and advice
Brilliant eBayprovides....
* A visual tutorial taking you from eBay novice to accomplished power user in easy steps.
* Practical ways to make the most of eBay's rich resources in as little time as possible, helping you to get on with the rest of your life efficiently.
* Information that other guides just don't provide - including the very latest auction techniques such as 'reverse bidding', the hottest rivals to eBay's crown, different ways to make stacks of cash, secrets of the PowerSellers, building your online store in minutes with powerful software.
eBay has more than135 million users worldwide, and 10 million in the UK alone. On eBay.co.uk, an item sells every 0.5 seconds, as millions of people trade with everyone from their neighbour to someone on the other side of the globe. Despite eBay's global success, there is a massive gap in people's knowledge about how to get the most from the auction powerhouse. Brilliant eBay aims to plug that gap. Covering everything from basic bargain hunting, to advanced tips on how to become a PowerSeller and how to build your own successful thriving online store, this book has it all. Real-life case studies help to bring the site to life, and uncover simple money-making tips that can change your life and the profits rolling in. With expert advice on safe and secure online payment, and a comprehensive look at eBay's rivals and the growth of online classified sites, Brilliant eBay adds up to an indispensable guide to an internet phenomenon.
What you need to know and how to do it
Digital lifestyle
CONTENTS:
Table of Contents
Chapter 1 - Introduction to eBay
Introduction (2 pages)
TASK: Register with eBay (8 pages)
Boxouts:
The history of eBay
eBay's partners (eg PayPal, Shopping.com)
eBay around the world (all of eBay's different sites)
eBay and Skype
Chapter 2 - Buying on eBay
Introduction (2 pages)
TASK: Your first time on eBay: Browsing (4 pages)
Boxouts:
What categories are on eBay?
Weird items on eBay
TASK: Your first time on eBay: Searching (4 pages)
Boxouts:
Basic searching tips
TASK: Your first time on eBay: Advanced Searching (4 pages)
Boxouts:
Advanced searching tips
Track multiple items
TASK: Your first time on eBay: Create a Favourite Search (4 pages)
TASK: Find and Bid for an item on eBay (16 pages)
Find an item, review the seller's feedback and history, choose to buy it through auction or 'Buy it Now', use sniping software to make last-minute bids, paying for your item, dealing with the seller after you've won the item.
Boxouts
Sniping software: eg OnBIDDER
How to cancel a bid
Find misspelled items
Find items that have no bidders
What to look for in online auctions
TASK: Using eBay Buying Resources (10 pages)
Check out eBay Reviews and Guides, use the eBay Safety Centre, download the eBay Toolbar
Boxouts
Add-ons for eBay buyers
Top eBay security tips
Chapter 3 - Selling on eBay
Introduction (2 pages)
TASK: Register to become an eBay Seller: open a seller's account (4 pages)
TASK: Choose your item to sell (4 pages)
Research how other people have sold this particular item.
Boxouts
Different kinds of auction items
TASK: Create your listing (14 pages)
Choose a selling format, select a category, write a good title, include item specifics, write a clear description, add pictures of your item, choose the listing duration, select a region, promote your item, enter payment and shipping information
Boxouts
Different tools to help your listings
Examples of good and bad auction listings
Dos and Don'ts of auction listings
TASK: Dealing with payment (6 pages)
Boxouts
Dos and Don'ts of accepting payment
TASK: Ship the item, leave feedback for the buyer (6 pages)
Principles of postage and packaging, how to leave feedback
Boxouts
Writing good feedback
Essential packaging tips
TASK: What to do when things go wrong (6 pages)
EBay Dispute Management, what to do with negative feedback
Boxouts
What is fair feedback?
TASK: Using eBay Selling Resources (8 pages)
Using TurboLister, eBay Selling Manager and Selling Manager Pro
Boxouts
Other third-party selling tools
Chapter 4 - Build your own online store
Introduction (2 pages)
TASK: Browse through eBay Shops at http://stores.ebay.co.uk, look at the different kind of shops (4 pages)
Boxouts
eBay Shops case studies
Examples of good eBay Shops
What kind of thing can you sell in eBay Shops?
TASK: Open an eBay Shop (12 pages)
Build up your feedback score, then use eBay to set up a shop. Tips for shopkeepers
Boxouts
More example tips
Case studies
TASK: Open an online store with 3rd-party software (12 pages)
Use Actinic software to build your own online store
Boxouts
Other third-party software on the market
ECommerce tips
Chapter 5 - Safe and sound online payment
Introduction (2 pages)
TASK: Sign up with PayPal (8 pages)
Boxouts
PayPal extras
TASK: Sign up with an alternative to PayPal: NOCHEX (8 pages)
Boxouts
NOCHEX extras, including NOCHEX classifieds
Chapter 6 - eBay PowerTips
Introduction (2 pages)
TASK: Set up an eBay Home Page (6 pages)
Boxouts
Tips for the perfect home page
TASK: Using 'My eBay' (4 pages)
TASK: Join the eBay Community (6 pages)
Use the Feedback Forums, go on discussion boards, use eBay Groups, go to the eBay Answer Centre
Boxouts
Community etiquette
TASK: Bargain Hunting Tips (10 pages)
50 of the best tips for online buyers.
TASK: Become a PowerSeller (10 pages)
50 selling tips to help you become an eBay PowerSeller
Boxouts
Examples of PowerSellers
More money-making tips
Chapter 7 - Alternatives to eBay
Introduction (2 pages)
TASK: Sign up with QXL (2 pages)
TASK: Buy and sell with QXL (6 pages)
Boxouts
Other features of QXL
TASK: Sign up with eBid (2 pages)
TASK: Buy and sell with eBid (6 pages)
Boxouts
Other features of eBid
TASK: Use an online classifieds site (6 pages)
Using eBay's partner, Gumtree
Boxouts
Other features of Gumtree
TASK: Use a Shopping Comparison Site (6 pages)
Using eBay's partner, Shopping.com
Boxouts
Other features of Shopping.com
TASK: Get to grips with Amazon and Amazon Marketplace (8 pages)
Sell your items through Amazon
Boxouts
Other features of Amazon
TASK: Learn all about reverse bidding (8 pages)
Find out what reverse bidding is, bid on a reverse bidding site
Boxouts
Reverse Bidding sites
End Matter
Troubleshooting Guide (2 pages)
TASK: Answers to 50 of people's commonest eBay problems (pointing the reader to solutions elsewhere in the book) (6 pages)
Glossary:
Online Resources - Web sites mentioned in the book (2 pages)
Jargon Buster - Technical jargon explained (4 pages)
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