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 Spring Into Digital Photography
  

  Spring Into Digital Photography by Rip Noel ; Michael Sullivan ; Joseph Jaynes

  • Published by: ADDISON-WESLEY
  • Author: Rip Noel ; Michael Sullivan ; Joseph Jaynes
  • Page Count: 312
  • Group: DIGITAL PHOTOGRAPHY - BEGINNERS
  • ISBN: 0131853538/9780131853539
  • Published: Sep 2005

Our Price: 17.49
Discount: 30%
RRP: 24.99 

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Book Information and Description:

Spring Into Digital Photography
The Fastest Route to Mastering Digital Photography!

Want to create truly great digital images? Maybe you're moving to a digital camera for the first time. Maybe you've used one for years. Either way, this book's for you!

You'll learn through dozens of outstanding full-color examples, crafted for simplicity and easy to adapt to your own images. Need specific solutions? This book's modular, visual, high-efficiency format delivers them instantly. Renowned digital imaging expert Joseph T. Jaynes and long-time professional photographer Rip Noel draw on their remarkable experience to cover the entire process and offer tips you won't find anywhere else. You'll learn how to plan perfect lighting and composition, capture the best possible image, improve it with Adobe Photoshop or Elements, reproduce it superbly--electronically and in print--and manage your workflow and content more efficiently than ever before.

* Exploit professional-quality design and composition techniques
* Use your camera's controls to capture more creative, expressive images
* Use light and shadow to capture the most powerful images you've ever shot
* Understand color and control it from start to finish
* Profile your monitor, scanner, and printer, step-by-step
* Fix red-eye, blemishes, keystoning, noise, artifacts, banding, and more
* Optimize any image for Web, e-mail, printing--you name it!
* Organize, manage, and protect all your digital assets

No other digital photography guide covers this much, this well, this quickly. Dig in, get started, and get results!

BONUS: Includes an exclusive dynamic white balance card--a $65 value...your best tool for getting the right color in any light! This single card replaces a whole set of old-style white balance cards.

Spring Into... is a new series of fast-paced tutorials from Addison-Wesley. Each book in the series is designed to bring you up to speed quickly. Complex topics and technologies are reduced to their core components, and each component is treated with remarkable efficiency in short, easy-to-follow segments. Just the information you need to begin working...now! And because the books are example-rich and easy to navigate, you'll find that they make great on-the-job references after you've mastered the basics.

CONTENTS:

Preface.

Introduction.

I. CAPTURE THE PERFECT IMAGE.

1. Let There Be Light.

    Qualities of Light

    Light Controls Shape

    Reflected Light: A Bit of Geometry

    Lighting a Cube

    Cube Examples

    Lighting a Sphere

    Sphere Examples

    Lighting a Cylinder or Cone

    Cylinder and Cone Examples

    Softbox Lightbanks

    Light Controls Shape: Wrap-Up

    Portraits, with and without Shape

    Reflective Surfaces: Automobile

    Reflective Surfaces: Jewelry

    Reflective Surfaces: Shiny Metal and Fabric

    Build Your Own Scrim

    Light Controls Color

    The Temperature of Color

    Color Magic

    White Balance Perfection

    White Balance Calibration Card

    White Balance Creativity

    White Balance Examples

    Physical Filters

    Software Filters

    Underwater Photography

    Summary

2. Compose It.

    Visual Push-Ups

    Design Basics: Line

    Design Basics: Shape and Form

    Design Basics: Pattern

    Design Basics: Texture

    Design Basics: Color

    The Golden Section

    The Rule of Thirds

    The Power Points

    Control the Frame

    Fill the Frame

    Shot within a Shot

    The Power of Diagonals

    The Power of Eyes

    The Power of Contrast

    The Power of Focus

    Spot Focus and Manual Focus

    A More Interesting Angle

    Frame within a Frame

    The Power of Altered Perspective

    The Power of the Foreground

    Get Vertical

    Bring It Into Balance

    Summary

3. Expose It.

    Measure the Light

    Set the Exposure

    Automatic Exposure Mode

    Aperture Priority

    Aperture Priority Examples

    Shutter Priority

    Shutter Priority Example

    Manual Exposure

    Dealing with Contrast Extremes

    Contrast Extremes Examples

    Digital ISO Equivalency

    Digital File Formats

    Infrared Imaging

    Rear Curtain Synch

    The Histogram

    Summary

II. UNDERSTAND AND MANAGE COLOR.

4. Color Fundamentals.

    A Simple Test

    RGB Versus CMYK

    Digital Color: 256 Choices for "Reality"

    Color Spaces and Gamuts

    Device-Independent Color Spaces

    ICC and ICC Profiles

    Creating ICC Profiles

    Summary

5. Calibrate and Profile Your Monitor.

    Display Types

    Viewing Environment and Ambient Lighting

    Profiling Setup

    Profiling Process

    Profiling a Projector

    Summary

6. Profile Your Scanner.

    Scanner Types

    Standard Scanner Targets

    Profiling Setup

    Profiling Process: Scan Target

    Profiling Process: Create Profile

    Summary

7. Profile Your Printer, Paper, and Ink.

    Printer Types

    Paper

    Ink

    Profiling Process: Setup

    Profiling Process: Print Target

    Profiling Process: Scan Target

    Profiling Process: Service Bureaus

    Dealing with PIM

    Commercial Printing

    Summary

III. OPTIMIZE YOUR IMAGES.

8. Optimize for the Screen.

    Basic RAW Adjustments: Introduction

    Basic RAW Adjustments: Color Temperature

    Basic RAW Adjustments: Tint

    Basic RAW Adjustments: Exposure

    Basic RAW Adjustments: Shadows

    Basic RAW Adjustments: Brightness and Contrast

    Basic RAW Adjustments: Saturation

    Further Optimization: Introduction

    Setting Levels

    Color Depth: 8 Bits Versus 16 Bits

    Using the Curves Tool to Adjust Colors

    Adjusting Colors without Using Curves

    Applying Unsharp Masking

    Targeting PCs Versus Macs

    Targeting a TV

    Targeting the Web

    Summary

9. Optimize for Print.

    Personal Printing: Introduction

    Personal Printing: Photoshop Elements

    Personal Printing: Photoshop, Phase 1

    Personal Printing: Photoshop, Phase 2

    Local and Online Printing Services

    Color RIP Software

    Summary

10. Fix Specific Problems.

    Image-Editing Basics

    Removing Red Eye

    Removing Blemishes: Healing Brush

    Removing Blemishes: Clone Stamp

    Repairing Keystoning: Narrow to Wide

    Repairing Keystoning: Wide to Narrow

    Upsizing Images

    Reducing Digital Noise

    Eliminating Banding in Prints

    Adding Selective (Limited) Focus

    Creating a Black and White Effect

    Replacing the Sky

    Summary

IV. OPTIMIZE YOUR WORKFLOW.

11. Manage Your Assets.

    Buying Good Media

    Shooting and Archiving

    Adopting a Naming Scheme

    Keywording Your Images

    Using EXIF and Other Image Metadata

    Protecting Your Images

    Adding Audio Attachments

    Digital Asset Management Tools

    Summary

12. Think Digitally.

    A Personal Reflection (Rip Nol)

    Master Your Tools

    Data Longevity

    There's No Free Lunch: Get the Exposure Right

    Digital Versus Film: The Good News

    Digital Versus Film: The Bad News

    CCDs and Focal Length

    Winning the Digital Rat Race

    Expanding Your Vision

    It's Your Turn

Appendix A. Digital Gear Bags.

    Serious Amateur Gear Bag

    Pro Gear Bag: Camera and Containers

    Pro Gear Bag: Strobe and Constant Lights

    Pro Gear Bag: Lighting Modifiers

    Pro Gear Bag: Grip and Support

    Pro Gear Bag: Computer Hardware and Software

    Growth Path 1: Portraits and People

    Growth Path 2: Nature and Landscapes

    Growth Path 3: Editorial and Action

Index.