|
Electronic Commerce: From Vision to Fulfillment Paperback 3rd Edition
For undergraduate or graduate courses in Electronic Commerce.
This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery
of products and services with the goal of customer satisfaction.
CONTENTS:
I. FIRST THINGS FIRST
1. The Dawn of a Maturing Industry
2. The World Wide Web
II. THE TECHNOLOGY OF E-COMMERCE
3. Internet Architecture
4. Intranets and Extranets
5. Hosting Your Web Site
6. Mobile Commerce??The Business Of Time
III.E-STRATEGIES AND TACTICS
7. Building e-Presence
8. Web Site Evaluation and Usability Testing
9. Internet Marketing
10. Web Portals and Web Services
11. Business-to-Business
12. e-core Values: Legal, Ethical, Taxation, and International Issues
IV.SECURITY THREATS AND PAYMENT SYSTEMS
13. E-Security and the U.S.A. Patriot Act
14. Encryption- A Matter of Trust
15. Getting the Money
V.MANAGERIAL AND CUSTOMER-RELATED ISSUES
16. Going Online
|
