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Exploring E-Commerce
8484F-5
The executive guide to eCommerce: strategy, technology, relationships, and beyond.
No matter how large or small your enterprise, you need a coherent strategy for incorporating eCommerce into your business model. In Exploring eCommerce, Global eBusiness, and eSocieties, two of IBM's top eCommerce experts address every critical
business, competitive, and technological challenge you face in defining and implementing your optimal eCommerce strategy. Discover how your company can leverage the key enablers of eCommerce-and take full advantage of the dramatic changes the Internet is driving throughout society. Coverage includes:
* eBusiness value chain management: improving your key customer and supplier relationships
* eBusiness intelligence: new techniques for anticipating your customers' needs and desires
* eCommerce, eSocieties, eGovernments, and the extended eBusiness enterprise
* Design quality: quantifying your site's usability, "stickiness," and value
* eBusiness models for financial services, manufacturing, and other key markets
The eCommerce decisions you make today will impact your company well into the 21st century. Don't make your plans without the most insightful, thorough, and up-to-date briefing you can find: Exploring eCommerce, Global eBusiness, and eSocieties by Craig Fellenstein and Ron Wood.
CONTENTS:
I. WHAT IS E-COMMERCE?
1. E-commerce: An Historical Perspective.
The Internet Used for Business. Internet History. The Internet's potential for e-commerce.
2. The Internet Evolution and Social Changes.
A Fifth Paradigm in Computing. Industrial Changes with the Internet.
3. The Distinction: E-commerce and E-business.
E-Business within a World of E-commerce. E-business Design Quality Aspects. Building e-business, Increasing Business Values. Building an e-business. Network Planning. Systems Management Planning. Performance and Capacity on Demand. Hacker-Proof e-businesses. Scalable, Reliable, and Secure e-business Sites. Customer Retention. Customer Care in e-business Environments. Business Continuity Requirements: An Imperative for E-businesses.
4. The Importance of Advanced Research.
Experimental Epistemology. The Practitioner's Viewpoint.
5. Businesses That Leverage E-commerce.
Significant Research of e-commerce Contenders. The Costs of Internet Trading. Industrial E-commerce Market Share Increases.
6. E-commerce, Management, and Organizations.
Transforming Business. Managing and Leveraging Knowledge. Infrastructure Management. Building Internet Commerce Applications.
7. New Channels That Intensify Competition.
Conducting E-business and E-commerce. E-business Factors to Consider. Global E-commerce Communities.
II. E-COMMERCE CHANNELS TO GENERATE PROFITABLE REVENUES.
8. E-business Life-Cycle Patterns.
Life-Cycle Strategies Will Be Challenged. Virtual Commerce. Business Change.
9. Challenges Surrounding E-banking.
e-banking Leverages e-commerce. Notion of Mass-Market and E-banking. e-banking Competition. Content Aggregators. E-banking Dependencies on Technologies. Established Brands. E-banking within the Community Interest Site.
10. E-business Enablers.
e-business Catalyst. Lead from the Front. The E-business Effect. Market Dynamics. Internet Thought Continuum. A White-Heat Pace.
III. STRUCTURED TRANSFORMATIONS THROUGH E-COMMERCE.
11. Manufacturing: E-commerce, E-societies, and E-governments.
e-governments and e-commerce. Business Intelligence Models. Manufacturing Strategies Leverage e-commerce. Information as a Commodity. Business-to-Business Growth. Virtual Intermediary Communities.
12. E-business Sites That Enhance the User Experience.
Few Internet Site Owners Measure Usability. Quantify Your Internet Site's Design Quality. Design Challenges for the Effective Site. Focusing and Holding the Customer's Attention. Site Redesign for Design Excellence.
13. Utilizing the Internet to Extend Market Reach.
Business Partners Linked via Technologies. Distribution Channels Linked via Technologies. Maintain Unique Relationships.
14. E-business in Financial Industries.
e-commerce and Insurance Companies. e-commerce, Insurance, and Business Change. Cross-Channel Selling-Another Shift. Subsidiaries versus Agent Selling. Open-Finance Specialists.
15. E-commerce Crossing Several Dimensions.
Internet Service Providers. The Global E-commerce Theater. Global E-business Services Add Value. Speed is a Barrier. Internet Electronic Bill Presentment and Payment. Banc One. First Union and TransPoint Announce Internet-Based Bill Delivery and Payment. First Union. TransPoint. Mellon Bank. CheckFree to Provide Processing for EDS' Electronic Bill Paying Service.
IV. GLOBAL SEGMENTATION.
16. Customer Relationships: E-contracts, E-bills, E-payments, E-care, E-trust.
e-bill Presentment. Online Contracting: e-contracts. Financial Services-Trusted Authentication.
17. Examples of E-business Solutions.
Background on Boeing's Spare Parts e-business. A Few of the E-business Challenges. Boeing's E-business Solution.
18. Automotive Industry E-business Solutions.
Background on the Manufacturer's Problem. The Automotive Business Problem. The Automotive E-business Solution. E-business Solution Results.
19. Internet E-business Value Chain Management.
Procurement e-business Solutions. E-procurement Business Problems. e-procurement Business Solutions. E-business Solution Results.
20. E-business Enhances the Supply Chain.
Supply Chain e-business Challenge. Supply Chain E-business Problem. Supply Chain E-business Solution. Supply Chain e-business Solution Results.
V. UNIQUE MANAGEMENT AND ORGANIZATIONAL CHALLENGES.
21. E-insurance: Reduces Costs and Increases Revenue.
E-business Challenge Overview. Background on the E-business Problem. The E-insurance E-business Problem. The E-business Solution. Critical Issues in the E-business Path. The E-business Solution Results.
22. Security and Privacy.
Digital Signatures. Establishing Security Policies.
23. The Extended E-business Enterprise.
Travelocity's e-commerce Design Overview. The Travelocity Logical Architecture. Legacy and Internet Engines Are Complementary. Transactions: The Internet to Legacy Systems. Performance and Speed. Testing. Firewall Systems. System Reliability and Availability.
24. Conclusion.
Appendix A.
Appendix B.
Appendix C.
Index.
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