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How to do Everything With Podcasting
Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies,
and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.
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Subscribe to, download, and listen to podcasts
* Get the right hardware and software
* Plan, record, edit, and release your own podcast
* Incorporate music, sweeps, interviews, and other elements
* Connect with listeners using blogs, live chats, and user-created content
* Profit from your podcast through advertising, networking, and merchandising
* Tap into support services for help with production, hosting, bandwidth, and more
* Create customer-focused or business-to-business podcasts
Foreword
Acknowledgments
Introduction
Part I: Get Started with Podcasting
Chapter 1: What Is Podcasting?
Chapter 2: Who Is Podcasting and Why
Chapter 3: Find Podcasts that Suit Your Interests
Chapter 4: Download and Subscribe to Podcasts
Chapter 5: Listen to Podcasts
Part II: Produce Your First Podcast
Chapter 6: Get the Hardware You'll Need
Chapter 7: Get the Software You'll Need
Chapter 8: Record Your First Podcast
Chapter 9: Edit Your Podcast
Chapter 10: Release Your Podcast
Part III: Refining Your Podcast
Chapter 11: Determine What Your Podcast Should Accomplish
Chapter 12: Define Your Audience
Chapter 13: Decide on Your Approach
Chapter 14: Incorporate Standard Podcast Elements
Chapter 15: Connect with Listeners
Part IV: Make Money with Your Podcast
Chapter 16: Make Money from Your Podcast Through Advertising and Other Means
Chapter 17: Reach Out to Podcast Networks
Chapter 18: Sell Merchandise Through Your Podcast
Chapter 19: Tap into Podcasting Support Services
Part V: Use a Podcast As a Business Communication Tool
Chapter 20: Where Podcasting Fits in the Business World
Chapter 21: Your First Business Podcasts
Chapter 22: Podcast to Your Customers and Other Customers
Chapter 23: Podcast to Build Your Company's Reputation
Chapter 24: Produce a Business-to-Business Podcast
Chapter 25: Use Internal Podcasts in Your Business
Chapter 26: Use a Podcast to Help Your Small Business Compete
APPENDIX A: LEGAL CONSIDERATIONS
APPENDIX B: A GUIDE TO PODCASTING RESOURCES
APPENDIX C: PODCASTING GLOSSARY
INDEX
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