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How to Sell Anything on Yahoo!...& Make a Fortune!
The book that puts online sellers in touch with Yahoo!'s 237 million users
Yahoo! is the third most active shopping site on the Internet and this hands-on guide makes it easy for anyone to start selling on Yahoo! in no time. How to Sell Anything on Yahoo! . . . And Make a Fortune! explains:
* What it takes to set up a Yahoo!
Store that's popular and profitable
* How to take advantage of Yahoo! Web hosting, sponsored searches, and affiliate programs
* Registration of domain names and how to use Yahoo!'s business mail services
If you are an entrepreneur or small business owner looking to make Yahoo! part of your online retail strategy, you need this book.
CONTENTS:
Foreword Acknowledgments Introduction Part I: Creating a Successful Web Business Chapter 1: Before Getting Started Chapter 2: Elements of a Profitable Web-Based Business Chapter 3: How Competition, Supply, and Demand Affect Your Business Chapter 4: Niche Marketing for Success Chapter 5: Researching and Finding Your Niche Chapter 6: Website Designs That Sell Chapter 7: Making the Sale Chapter 8: Payment Systems Chapter 9: Up-Selling and Cross-Selling Chapter 10: Delivering the Product Chapter 11: Bringing the Customer Back for More Part II: Setting Up Your Yahoo Store Chapter 12: Introducing Yahoo Merchant Solutions Chapter 13: Getting Started Chapter 14: Understanding the Elements of Your Store Chapter 15: Tools to Build Your Site Chapter 16: Creating Your Product Listings Chapter 17: Creating and Editing Your Store Pages Chapter 18: Creating Additional Section Pages Chapter 19: Creating Supplementary Pages Chapter 20: Ordering Form and Checkout Settings Chapter 21: Testing, Troubleshooting, and Checking Your Store's Readiness Part III: Marketing Your Store Chapter 22: Getting Found in Search Results Chapter 23: Pay Per Click Advertising Chapter 24: Cross Marketing and Promotion INDEX
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