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Blog Marketing; The Revolutionary New Method to Increase Sales, Growth, & Profits
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications
All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing
shows
marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
-- John Battelle, Business 2.0
CONTENTS:
Blogging basics
Getting into the blogging mindset
The power of blogs for business
How your company can use blogs
What type of blogs are best for your company
Using blogs to increase internal communication
Learn what's been said about your company & products
Participating in your blog
Dealing with negativity
How to succeed in blogging
The future of business blogging
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