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Technology Ventures: From Idea to Enterprise 2e
Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship". Now in its second edition, this book integrates the most valuable entrepreneurship and technology management theories from some of the world's leading scholars and educators with current examples of new technologies
and an extensive suite of media resources.
Dorf and Byers's comprehensive collection of action-oriented concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities.
PART I
1 Capitalism and the Technology Entrepreneur
2 Opportunity and the Business Summary
3 Building a Competitive Advantage
4 Creating a Strategy
5 Innovation Strategies
PART II
6 Risk and Return
7 Venture Creation and the Business Plan
8 Independent Versus Corporate Ventures
9 Knowledge, Learning, and Design
10 Legal Formation and Intellectual Property
PART III
11 The Marketing and Sales Plan
12 The New Enterprise Organization
13 Acquiring, Organizing, and Managing Resources
14 The Management of Operations
15 Acquisitions, Mergers, and Global Business
PART IV
16 The Profit and Harvest Plan
17 The Financial Plan
18 Sources of Capital
19 Presenting the Plan and Negotiating the Deal
20 Leading a New Technology Venture to Success
References
Appendix A Business Plans
Appendix B Cases
Information Sources on the Internet
Glossary
Index
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